You know that classic New York experience — buying a ticket to the Empire State Building, stepping into its iconic elevators, and taking in breathtaking views from the top? Well, get ready to pay more for it. The Empire State Building has just introduced dynamic pricing, and not everyone is happy about it.
What’s Changing?
Instead of a fixed price, tickets to the Empire State Building’s observation decks will now fluctuate based on demand. Previously, standard adult tickets ranged from $79 to $96, depending on the time of day. But with this new surge pricing model, expect peak-hour tickets to soar past $100. Sunset visits — already the most expensive — could climb even higher.
Why the Change?
Empire State Realty Trust, the company that owns the building, says this move is about maximizing revenue and staying competitive. CEO Tony Malkin stated that despite a rebound in tourism, visitor numbers are still below pre-pandemic levels, leaving room for “upside.” In simple terms? They want to make more money when demand is high.
Public Backlash
Not surprisingly, the news isn’t sitting well with visitors. Many call it another example of New York City becoming too expensive for the average person.
"The Empire State Building used to be something everyone could afford," says Kyle Taylor, a tourist from Atlanta. "Now, it feels like they're turning it into a luxury attraction."
Social media reactions have been as fierce, with some users comparing it to surge pricing on rideshares — except with no alternative.
How Do Empire State Building Prices Compare Globally?
If you think $100+ for an observation deck sounds steep, let’s take a look at ticket prices for other world-famous landmarks:
- Eiffel Tower Paris, France: Top-floor standard tickets are approx € 29, which is way cheaper than the Empire State Bulding ($32).
- Burj Khalifa Dubai, UAE: Tickets to the highest observation deck on the 148th floor in ‘prime time’ can touch a hefty sum of about $114, approximately the New York new surge pricing.
- London Eye London, UK: Standard ticket £36, close to $46, just over with the fast track option.
- Tokyo Skytree (Tokyo, Japan): Charging approximately ¥3,100($21) for admission to the upper observation deck, it is among the reasonable alternatives worldwide.
Though standard in amusement parks and attractions, the Empire State Building’s newly implemented surcharge system propels it toward one of the priciest observation decks in the world.
A Sign of the Times?
Surge pricing is nothing new. Airlines, hotels, Uber, and some amusement parks have used it for years. But applying it to a historic landmark feels different to many people. The Empire State Building isn’t just another business — it’s a piece of New York history.
Back when it opened in 1931, tickets to the observatory cost just $1.10. Over time, prices rose gradually, hitting $55 about 15 years ago. However, this new pricing model takes things to another level, making one of NYC’s most famous attractions potentially out of reach for budget-conscious travelers.
Hidden Costs of a Pricier Ticket
While higher Empire State Building ticket prices for peak hours are grabbing headlines, there are other things visitors should keep in mind:
- Expect longer wait times. Some may hold out for cheaper slots as ticket prices increase, leading to more crowding during off-peak hours.
- Sunset views? Pay a premium. The best times to visit will cost the most — so if you dream of golden-hour selfies, be ready to splurge.
- No warning before prices jump. Unlike a hotel or flight, you won’t always know when prices will spike until you're ready to book.
- Other NYC attractions may follow. If this model proves successful, don’t be surprised if other popular landmarks adopt similar pricing strategies.
Business vs. Accessibility
Financially, the Empire State Building is doing just fine. The observatory alone brought in $28.5 million in profit last quarter. However, with tourism still bouncing back, the company bet visitors will pay even more for the experience.
Meanwhile, some experts warn that this strategy could backfire. “Tourists don’t like feeling nickel-and-dimed,” says travel analyst Mark Hendricks. “If prices get too high, some might skip it altogether and choose another attraction.”
Are There Cheaper Ways to Visit?
For those looking to save money, here are a few tips:
- Go early in the morning or late at night. Off-peak hours are likely to be the cheapest.
- Check for city passes. New York tourist passes sometimes include Empire State Building tickets at a discount.
- Consider alternative views. Top of the Rock, One World Observatory, and The Edge all offer stunning views at competitive prices.
- Book in advance. Prices could be lower if you purchase your ticket well ahead of time.
The Future of Landmark Pricing
As travel costs continue to rise, will more attractions adopt surge pricing? It’s possible. But for now, one thing is clear: if you plan to visit the Empire State Building, be ready for an unpredictable price tag. If you're looking for stunning skyline views without the premium price tag, consider these other high-rise alternatives in New York City:
- Top of the Rock (Rockefeller Center): Offers a spectacular, unobstructed view of the Empire State Building, with standard tickets for around $40-$44.
- One World Observatory: Located in the tallest building in the Western Hemisphere, this observation deck provides breathtaking 360-degree views for about $44-$48.
- The Edge at Hudson Yards: A modern and dramatic sky deck with a glass floor experience, with general admission ranging from $38 to $48.
- Summit One Vanderbilt: A newer immersive observation deck featuring mirrored floors and an interactive experience, with tickets typically starting at $42.
From iconic skyline views to iconic price hikes, welcome to the new Empire State Building experience. Whether you pay the premium or look for another way around it, one thing’s for sure: it’s never been this expensive to view New York’s skyline.
